Blog | Joel Buckland

A camera operator filming a guy outside - Storytelling For Digital Advocacy

The Role Of Storytelling In Digital Advocacy

In today’s digital age, advocacy organisations increasingly rely on digital tools to advance their causes. From social media campaigns to online petitions, digital advocacy has become a powerful force for change. However, with so much information readily available, capturing the attention and emotions of a busy online audience can be difficult. This is where storytelling comes in. By harnessing the power of narrative, storytelling has become an integral part of successful digital advocacy campaigns. Through stories, advocates can humanise complex issues, inspire action, and create lasting change. In this blog post, we will explore the role of storytelling in digital

Female celebrating social media results of a digital advocacy campaign.

How Charities Can Use Digital Advocacy To Drive Change

Digital advocacy is an essential tool for charities that want to drive change and make an impact on the causes they support. In the internet age, more and more people are using digital platforms to express their opinions, share information, and take action on social and political issues. According to the World Economic Forum, between 2016 and 2021, over 159 million people have signed online petitions supporting nature, with protests growing in strength and frequency. Charities not using digital advocacy techniques risk falling behind and missing out on opportunities to connect with supporters and amplify their message. One of the

People stood around an interactive screen as they create a digital strategy for charities.

The Ultimate Guide To Creating A Digital Strategy For Charities.

Charities have been around for centuries, and they play a vital role in society by helping people who are in need. However, as times have changed, charities must also adapt to the digital era to reach more people and make a greater impact. In this article, we provide a guide to digital strategy for charities. The guide will include key steps and best practices for developing a successful digital strategy to help charities increase their reach, engage with supporters, and achieve their goals. Why is it important for charities to embrace digital? Charities must embrace digital to take advantage of

Eco-friendly website - woman relaxing in front of a computer surrounded by plants.

9 Tips For Creating An Eco-Friendly Website

As the world becomes more aware of the impact that our actions have on the environment, it’s important for businesses and organisations to consider their carbon footprint. One area that is often overlooked is the digital world, but the reality is that websites consume a significant amount of energy. Creating an eco-friendly website is an important step towards reducing your carbon footprint and positively impacting the environment. In today’s digital age, websites consume significant energy and resources, making it imperative for businesses and individuals to adopt sustainable website design and development practices. Why create an eco-friendly website? Creating an eco-friendly

Leaving a legacy

I was recently asked about the legacy I wish to leave. The context of this discussion was within a business leadership group I attended where we were encouraged to dare to become the next Elon Musk. This got me thinking. Not just about whether Elon Musk is someone to aspire to be like or not but to the nature of legacy. For business owners and entrepreneurs, there can be an expectation of seeking great wealth and power and leaving that legacy to future generations, either within your family or within your corporation. See my blog titled “Defining Your Success” to

Defining Your Success

One of the challenges that comes with running a business is the competitiveness of your fellow business owners, entrepreneurs, or even by those working within an organisation. Your status, and therefore people’s willingness to listen to your opinions come from their perceived notion of how successful you have been. It’s an understandable concept. People don’t want to take advice or listen to the stories of someone who hasn’t achieved the goal you expect them to. The problem tends to be how we conclude if someone is successful or not. This is an issue that has been on my mind for