A digital communications strategist is a professional responsible for creating and executing a comprehensive digital communication plan to meet organisational objectives and engage with target audiences.
To reach and connect with audiences, a digital communications strategist uses digital channels, such as websites, social media, email, and mobile apps. They assess audience behaviours and needs, plan and coordinate digital content production, and evaluate digital communication efforts’ effectiveness. A digital communications strategist ensures that a brand’s digital presence is consistent, relevant, and valuable to its target audience and supports overall marketing and communication goals.
A content strategist is a professional responsible for creating, managing, and executing a brand’s content plan to meet organisational objectives and connect with the target audience.
They assess audience needs and behaviours, plan and coordinate the production of various types of content, and evaluate its effectiveness.
Content strategists ensure that the brand’s content is consistent, relevant, and valuable to its target audience and supports overall marketing goals.
A website strategist is a professional responsible for the planning, design, and execution of a company’s website to meet business objectives and provide a positive user experience.
They conduct user research to understand audience needs and behaviours, analyse the competition, and plan the website’s structure, content, and functionality.
The website strategist works closely with UX/UI designers and developers to ensure that the website is visually appealing, easy to navigate, and meets technical requirements. They also plan and execute website optimisation efforts, such as search engine optimisation (SEO), to improve visibility and drive traffic. The goal of a website strategist is to create a website that effectively represents the brand, provides value to the target audience, and supports the organisation’s overall marketing and communication goals.
Digital fundraising is the process of using digital channels, such as websites, social media, email, and mobile apps, to raise funds for organisations and causes. Digital fundraising has become increasingly popular in recent years due to the widespread use of the internet and mobile devices and the ability to reach a large audience with targeted campaigns. With digital fundraising, organisations can engage with potential donors, accept donations online, and track the success of their fundraising efforts in real time.
Digital fundraising methods include online donations, crowdfunding, peer-to-peer fundraising, and text-to-give campaigns. The goal of digital fundraising is to make it easy and convenient for donors to give and to increase the reach and impact of fundraising efforts.
Digital advocacy uses technologies and channels, such as websites, social media, email, and mobile apps, to advance a cause or advocate for a particular issue.
Digital advocacy can include various activities, such as educating the public about an issue, mobilising supporters, and pressuring decision-makers to take action. The goal of digital advocacy is to increase the visibility and impact of advocacy efforts, reach a large and diverse audience, and create meaningful engagement with supporters.
Digital advocacy allows organisations and individuals to take advantage of the widespread use of the internet and mobile devices to promote their cause and mobilise support. Digital advocacy methods can include online petitions, email campaigns, social media activism, and targeted advertising.