In today’s digital age, advocacy organisations increasingly rely on digital tools to advance their causes. From social media campaigns to online petitions, digital advocacy has become a powerful force for change.  However, with so much information readily available, capturing the attention and emotions of a busy online audience can be difficult. This is where storytelling comes in. By harnessing the power of narrative, storytelling has become an integral part of successful digital advocacy campaigns.  Through stories, advocates can humanise complex issues, inspire action, and create lasting change. In this blog post, we will explore the role of storytelling in digital